A customer is the most important person in any business.
A customer is not dependent on us. We are dependent on him.
A customer is not an interruption of our work. He is the purpose of it.
A customer does us a favor when he comes in. We aren’t doing him a favor by waiting on him.
A customer is part of our business – not an outsider.
A customer is not just money in the cash register. He is a human being with feelings, like our own.
A customer is a person who comes to us with his needs and his wants. It is our job to fill them.
A customer deserves the most courteous attention we can give him. He is the life-blood of this and every business. He pays your salary. Without him we would have to close our doors. Don’t ever forget it.